You are here

Bogus advertisement offers target small businesses

Share this page

Lots of small businesses need to advertise locally. So, if someone told your business that it could advertise through well-known local firms or organizations, that might interest you. But unfortunately, sometimes the results are not as promised.

The FTC announced today that it reached a settlement with Production Media, a company that allegedly used deceptive tactics to get businesses to buy ads. Those ads were printed on folders that would supposedly be distributed by local realtors and used by local schools. The company’s telemarketers, says the FTC, made the offer attractive by making it sound like no two similar businesses would have ads in the same folder. Except, later, businesses found their ad alongside a competitor’s ad. If their folder got printed at all. And, when businesses tried to get a refund, many couldn’t.

All small businesses need to get the most out of every dollar they spend. So if your business gets a call selling ads like these, keep these tips in mind:

  • Before doing business with an unknown company, see what others say. Search the company’s name online with the term “scam” or “complaint.”
  • Don’t be rushed into making a decision on the spot. Dishonest companies want you to act quickly, before you have time to think or ask a colleague or partner what they think.
  • Ask questions and get details in writing. If the salesperson promises you something that’s important to you, ask for specific details in writing.
  • Don’t give out payment information until you’ve reviewed the paperwork. And be sure that paperwork matches what you heard in the phone call.

Get more tips to protect your small business at FTC.gov/SmallBusiness and share them with your colleagues.

Tagged with: advertising, business
Blog Topics: 
Jobs & Making Money

Leave a Comment

p3开机号近100期 英雄杀网页版 wnba比分直播及数据 麻将开挂软件多少钱 金六福彩票游戏 西安最赚钱的小吃 河北20选5 二斗栗子赚钱吗 小孩直播不赚钱软件 竞彩足球比分直播新浪 内蒙古时时彩 网络麻将赌博游戏下载 捕鸟达人安卓 c9999彩票安卓 男朋友说为什么你自己不努力赚钱 1zplay 电竞比分 在公园可以赚钱吗